Colors Bolsters Weekends With India’s Got Talent Season 7
The judges for this season are same as that of the previous season, Karan Johar, Kirron Kher and Malaika Arora Khan and the show will be sponsored by Maruti Suzuki, L’Oreal Paris, Nivea, Liberty Shoes and Kent RO Systems.
After the finale of Khatron Ke Khiladi Season 7 on April 03, 2016 the channel has been airing special programmes in the 09:00 pm slot. In the previous week, it had premiered Bajirao Mastani in the same slot.
This edition will also see the team travel to every nook and cranny of the country to bring to the fore unheard of talents looking for a stage to perform. Moreover, special episodes will celebrate rustic and traditional art forms that have lost their individuality over the years.
The channel has devised an extensive marketing campaign incorporating multiple mediums reaching out to viewers at various touch points for top-of-mind recall.
On the digital front, it has planned various activities including a blogger outreach programme, a glimpse into the lives of talents from previous seasons, including last year’s winner Manik Paul, and invite talent-led stories on social media platforms, among other initiatives.
In its 07th season, the search for superlative talent has taken the makers to the smallest towns and villages including Loharika in Punjab and Nunerbhari in Bengal. With double the dose of entertainment, drama and never seen before spectacles, India’s Got Talent Season 7 promises to be a treat to the viewers. As always, the focus will be purely on what you bring to the table in terms of your talent.