PVR Increases Screen Presence By Launching Superplex
A major player in the multiplex market, PVR has launched Superplex, a premium concept that will house 15 movie screens in one multiplex.
Located in the Logix City Centre in Noida, Uttar Pradesh, the moviegoers could be spoilt for choice as Superplex will offer five different cinema formats, which include IMAX, Gold Class, Premiere, 4DX and Playhouse.
Apparently, Superplex has invested about Rs 48 crore (Rs 480 million) to set up the property in Noida. The management was very clear that Superplex had to be big and anyone coming in could want a film in five different formats.
PVR has created a new format where a special auditorium has been designed as an exclusive fun and entertainment destination for children. PVR Playhouse will witness a space exclusively for kids to be at their natural best.Ticket prices at PVR Superplex will start from Rs 150 and go up to Rs 1,000 each and will offer moviegoers a variety of films.
“It will especially show movies that are old and have been on the screen for six to eight weeks. Such movies will be kept showing at PVR Superplex. That was the idea behind getting 15 screens under one roof,” stated Ajay Bijli, Chairman and Managing Director of PVR Cinemas.
One of the most interesting formats that caught the eye was Playhouse, a movie experience for kids with special seats and cartoon characters on the walls inside the auditorium. 4DX aims to give moviegoers an immersive experience with high-tech motion seats and special effects like wind, fog, water, among others.
“We are looking to cater to the movie buff who is adventurous enough to absorb and consume various formats. Every viewing experience at PVR Superplex will be different, be it Playhouse, IMAX or 4DX,” added Sanjeev Kumar Bijli, joint Managing Director, PVR Cinemas.
With this, PVR now has about 516 screes in the country and Superplex is the latest addition to PVR’s wide array of cinematic concepts, which includes PVR Heritage, PVR Premier, PVR IMAX, PVR Director’s Cut, PVR Gold Class, PVR Premiere and PVR Icon.